This is the first year that German supermarkets Lidl and Aldi were included in Which?’s annual research, which included own-label items as well as branded products.
There were huge price differences between own-label products at Waitrose and Lidl. For instance, Waitrose’s own-label six pack of very large free-range eggs cost customers £2.47 on average, while similar sized free-range eggs at Lidl were almost half the price at £1.27.
Natalie Hitchins, Head of Home Products and Services at Which?, said: “Many households have been under financial pressure due to the pandemic, so getting value for money on their weekly shop has become more important than ever.
“Our analysis shows that customers do not have to pay over the odds for their groceries.”
How to cut the cost of your groceries
If you’re looking to cut back on your food shop costs even further, you should:
set a budget for your weekly shop and stick to it
prepare a list of ingredients/essentials before you shop - don’t be tempted by promotional deals
shop around for the best deals – don’t be loyal to one supermarket
never shop when you’re hungry as you may end up buying more food than you need
sign up to supermarket loyalty cards, so you can save up points towards essential shopping or cash in for reward schemes
buy seasonal fruit and vegetables and avoid pricier pre-prepared products
google ‘supermarket deals’ to find the latest offers on money-saving blogs, apps and websites
Disclaimer: All information and links are correct at the time of publishing.