We've searched the site and rounded up the best deals available today, ranging from laptops to hair straighteners.
Amazon Prime Day has started. For the next 48 hours (all day on 15 & 16 July) there will be a ‘two-day parade of non-stop deals’ on the popular marketplace. With so many items on sale, where do you start? We've searched the site and can confirm there are numerous impressive discounts across the board, with items reduced by up to 70%. We've pooled some of the strongest deals to look out for today.
So, what are the best deals?
As expected, Amazon is offering great discounts on their own products - so if you've been eyeing up a Kindle or considering a Firestick for a while, now could be the time to purchase.
Kindle Paperwhite - the new version of the popular ebook reader is now down to a very reasonable £49.99, usually priced at £69.99
Kindle Firestick - watch Netflix, YouTube, Prime Video, ITV and more on your TV with this nifty little device, now down to half price, it's £19.99 from £39.99
Echo Show 5 - this new Echo device with a compact smart display is now £49.99, instead of £79.99
Echo Dot - the original Echo Dot product is now down to just £22, instead of the RRP of £49.99 - use it to stream music, ask Alexa questions and make handsfree calls
For anyone who thought these popular hair straighteners were always a bit on the pricey side, now if the time to buy. Amazon has reduced the ghd Original IV Professional Styler down to £64.99 from the RRP £109.99.
If you've been thinking of investing in an electric toothbrush, these whopping savings on Oral-B products could give you the push. The Oral-B SmartSeries 6500 CrossAction is down to £54.99 from an RRP of £229.99. It's previously been available at £88, but this is the cheapest we've seen it.
Deals under £15
There'sd a section on Amazon's site of deals under £15 - we found offers on alcohol, games, fragrance shoes and kitchenware. Some of the deals save up to 70% - ideal for those looking for a mid-month treat or some early Christmas shopping.
If you're looking for new laptop for next school or university year, or you just want to replace your current one, have a look at these deals on Amazon. There are loads of laptops on sale, including models by Lenovo, HP, Asus down by as much as 33%. Some top picks incluse the Huawei MateBook 13-Inch laptop, down from an RRP of £899 to £679.99; the Asus 10.1-Inch Chromebook down to £139.99 from £229.99 or a HP Pavilion 15.6 inch laptop down from £529.99 to £399.99.
Many people will be on the look out for an Iphone deal this Amazon Prime Day. Great Iphone deals have been released in previous years, and since Apple products aren't often discounted, this year's main Iphone deal is sure to be a popular one. The Iphone XR 128GB is now available for £679 instead of £799.
What else is on sale?
There are discounts across loads of Amazon categories such as Beauty, Video Games, TVs and games. If there's something major you've been considering, now could be the time to see if Amazon are offering a discount online.
Disclaimer: All information and links are correct at the time of publishing.