Man shopping on his laptop for Black Friday deals

Where can you find the best Black Friday deals?

author: Sarah Beresford

By Sarah Beresford

Black Friday can be a great opportunity to bag some festive deals - if you’re clever. Here’s our lowdown on everything you need to know about the year’s most popular selling event.

This year, Black Friday falls on the 26th November, and as always, the deals have started rolling in early in anticipation of the big day. Some retailers start rolling out their deals at the start of November while some like to reserve their best offers for the day itself.

If you’re hoping to bag a bargain – here’s what you need to know.

What is Black Friday?

Black Friday is a shopping event that originated in the USA. It’s the day after Thanksgiving and it became the day that Americans would start their Christmas shopping and when retailers would encourage them with special deals. Eventually, the idea arrived over here in the UK and it’s been gaining in popularity for over a decade.

Is Black Friday only for online shopping?

No, you can find deals in-store as well as online. Last year it was only online due to COVID restrictions.

What time do shops open on Black Friday UK?

Retailers will open their doors at different times, so check with your favourite ones. Some will open as normal and others may open as early as 6 am. With many online retailers, you can create a wish list ahead of time so you’re ready to go. Some even close their website leading up to the event only displaying a countdown timer to increase the excitement.

It’s common for popular items to sell out quickly and a few well-known websites have been known to struggle under the pressure in previous years, so it pays to research what you’d like ahead of time.

When is Cyber Monday 2021 in the UK?

Cyber Monday is the Monday following Black Friday, so falls on the 29th of November 2021. It’s a purely online event, although the Black Friday deals sometimes roll over and you could still snap up some bargains in the shops if you’re lucky.

How long does Black Friday last?

Black Friday seems to start earlier and finish later every year. It was originally just one day, but when retailers realised how popular it was, they all started to offer deals for longer. It tends to blend into Cyber Monday, so the deals you see may be similar and you could find deals being offered through the whole of November and beyond.

Where can you find the best Black Friday deals?

It would be easier to say where doesn’t do Black Friday deals, but we’ve gathered some of the most popular retailers that traditionally participate in this event.


Popular deals




Tech goodies including Amazon Dot and Apple products


Toys, games consoles, tech


Fashion, accessories


Beauty, fragrance, electricals


Home DIY


Electrical goods - small and large


Mobile phone deals

Ernest Jones

Jewellery, watches


Variety of discounts and promo codes

John Lewis

Fashion, accessories, homewares, electricals

River Island

Fashion, accessories


Fashion, accessories, homewares, electricals

Are holidays cheaper on Black Friday?

If you’re after a discounted getaway then keep an eye on your favourite travel sites for any deals that they’re offering. But remember to bear in mind that some destinations may still have COVID restrictions in place.

Are Black Friday deals real?

It’s easy to get carried away with the buzz of Black Friday, but be aware that you could find the same item cheaper elsewhere and that the deal you’re presented with may not always be the best one out there.

If the same item is sold by more than one retailer then it’s still worth comparing prices to see who’s offering the best deal. You could use a site like Pricerunner to get an idea of the price you should be expecting to pay. And check that the retailer hasn’t artificially boosted their prices in the run-up to the sale just to make it appear as though they’re offering a bargain.

As usual, resist the temptation to impulse buy. A good deal’s only a good deal if you really need what you’re buying. Make a list, and try and stick to it! 

Looking to get ahead? Find out when it’s the best time to start Christmas shopping.

Disclaimer: All information and links are correct at the time of publishing.

author: Sarah Beresford

By Sarah Beresford

Man shopping on his laptop for Black Friday deals Man shopping on his laptop for Black Friday deals