It’s basic marketing – everybody knows that lenders offer attractive APRs to entice customers to choose their product.
So if a lender has attached a low representative APR to one of its products, it’s understandable that you’d take note and want to take advantage of it.
It’d therefore be pretty annoying when you come to apply and the APR is different to what was advertised. But how is a lender able to get away with this? Isn’t it false advertising?
Well firstly, no it’s not. A representative APR is a real APR that the lender offers to customers - and actually it’s one that it offers to the majority of its customers.
In fact, lenders have to offer the advertised rate of interest to at least half (51%) of its customers. The other 49% can be offered different APRs.
So it’s not that the lender is lying - they do offer that rate – it’s just that they are selective in who they offer it to.
The best APR rates are saved for customers with the best credit histories. It might seem counterintuitive to offer the best rates to those who need it the least but, unfortunately, it’s just the way it works and the reward for having a better credit history.
On the other hand if you have a patchy credit history, it doesn’t necessarily mean that the lender won’t lend to you (although it might mean that), but just that they may offer you credit but at a higher rate of interest.
This can feel pretty upsetting and like you’re being denied a good deal, particularly if you’ve spent time researching lenders and products, and found a deal that you’re happy with.
So you then have to make the call on whether you’re willing to take the product at the higher rate of interest or keep on with your search.
The search continues
We’d love to offer you one, but there’s simply not a short-term solution we can give you that will mean you will get the best APR advertised by a lender.
This can’t be done overnight, though. But what we do hope is that this blog has at least helped explain why a lender may offer you a different rate of interest to the one they advertised.
If you’ve stumbled on this blog because you’re looking for credit at the moment, Ocean might be able to help.
You can check beforehand if you’re eligible for our credit card* or not. Our QuickCheck takes just 60 seconds and we’ll tell you whether you qualify when you come to apply or not, based on the information you’ve provided.
Give it a try!
*Intelligent Lending Ltd (Credit Broker). Capital One is the exclusive lender.
Disclaimer: All information and links are correct at the time of publishing.